About
Hi, I am Anna.
I turn “What if?” into “Why didn’t we do this sooner?”
Senior Product Designer for AI-powered products, e-commerce, and complex workflows. 7+ years in product design, 10+ building products. NYC / NJ · Open to remote & hybrid.
I turn complex products, workflows, and data into experiences people actually understand. My work spans AI-powered search and merchandising, e-commerce journeys, operational tools, data-rich dashboards, and the design systems that hold it all together.
I take work from “we have a problem” to “it’s live” — discovery, flows, prototypes, experiments, launch — side by side with Product, Engineering, Research, Marketing, and SEO. Yes, I will ask “why?” five times. Politely. With a sticky note.
These days I’m deep in human–AI interaction: AI search, recommendations, conversational UX, and agents that help people make better decisions without taking the wheel. I prototype fast with Figma Make, Cursor, and Claude, because the best way to win a debate about a design is to click on it.
I started out building pattern systems for apparel factories. Now I build pattern libraries for product teams. Fewer pins, same obsession with an 8px grid.
How I work
Lead with the system, prove with the numbers.
Systems before screens
I map how a product actually behaves — user types, states, edge cases — then rebuild the foundational flow on a shared model. Components, not pages.
Evidence, not assertion
Every metric I claim has a method behind it: instrumented funnels, transaction logs, moderated usability sessions. I show the receipts.
Trustworthy AI
I design confidence cues, easy overrides, and reversible actions so people stay in control of what a model suggests.
Multiply the team
I govern design systems, mentor designers, and set the research bar — so quality scales past any single person's output.
Experience
7+ years leading product design, 10+ building products.
- Design and prototype AI-powered experiences across SaaS, e-commerce, enterprise, and consumer products — AI search, intelligent recommendations, conversational interfaces, workflow automation, and agent-based experiences.
- Explore LLM-powered experiences, retrieval-augmented generation (RAG), AI agents, conversational UX, and human-AI interaction patterns.
- Build functional prototypes with AI-assisted development tools (Figma Make, Cursor, Claude, Replit) to validate concepts, interactions, and workflows before engineering implementation.
- Create scalable, developer-friendly design systems with Figma Variables, design tokens, Storybook, Zeroheight, and Token Studio, and publish case studies on design decisions, trade-offs, and impact.
- Led end-to-end product design across e-commerce experiences from discovery through launch, partnering with Product, Engineering, Marketing, and Analytics teams.
- Designed customer journeys, information architecture, prototypes, and scalable interfaces that improve usability, conversion, and engagement.
- Applied user research, analytics, usability testing, and AI-assisted workflows to validate solutions and accelerate product delivery.
- Drove design quality through cross-functional collaboration, design reviews, accessibility, and design system adoption.
- Led product design across enterprise SaaS platforms and internal tools, delivering scalable experiences from discovery through implementation.
- Redesigned a sales analytics dashboard, increasing feature adoption by 42% and improving access to business insights.
- Built and expanded a design system that improved UI consistency and accelerated cross-team development.
- Partnered with Product Managers and Engineers to define roadmaps, prioritize MVPs, and deliver data-driven solutions.
- Owned UX/UI design for multiple web and mobile products, increasing user engagement by 20% and conversion rates by 15%.
- Conducted user research, usability testing, stakeholder workshops, and rapid prototyping to guide product decisions.
- Created scalable user flows, design systems, and interaction patterns while collaborating with cross-functional teams and clients.
- Designed and developed consumer products from concept through production, collaborating with merchandising, sourcing, engineering, and manufacturing teams.
- Created technical documentation, scalable product specifications, and reusable design systems that improved production efficiency and quality.
- Built a strong foundation in systems thinking, product lifecycle management, cross-functional collaboration, and customer-centered problem solving that directly informs digital product design.
Highlights
What I bring to a product team.
Leadership at scale
7+ years leading digital product design initiatives end to end.
Deep foundation
10+ years of multidisciplinary product development experience.
Breadth of domain
Enterprise SaaS, e-commerce, and customer experience expertise.
Systems thinking
Design systems and scalable product architecture across teams.
AI-driven craft
AI-assisted design workflows and rapid prototyping.
Measurable impact
Proven record of improving adoption, engagement, and operational efficiency.
Capabilities
A toolkit spanning AI, systems, and research.
Core strengths
Currently skilled
Product & UX
XR / Emerging Tech
Research & Validation
Tools
Education & Certifications
Grounded in formal design and AI training.
Let's work together
Building something complex? Let's make it feel simple.
Open to senior and lead product design, AI experience, and DesignOps roles — and selective collaborations.