A
Hello
I'm Anna.​
​Living and creating in the New York Metropolitan Area.
I bring the perspective of growing up in Ukraine and over a decade of life in the U.S. My work reflects a blend of cultures, transitions, and a deep belief that design, like identity, is always evolving, always human.
My background provides a unique perspective on structure, detail, and user empathy—skills I apply to design systems, interactive flows, and product experiences that are both functional and visually engaging. I thrive in cross-functional teams and love designing with purpose, clarity, and impact.​
As a product designer, I am passionate about creating meaningful user experiences and impactful designs. I am committed to delivering high-quality work and ensuring that every project meets the specific needs of its users. Feel free to explore my portfolio and get in touch to discuss how we can work together to bring your ideas to life.
Certificates
Skils
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​​Design Tools: Figma, Adobe XD, Sketch, InVision, Photoshop, Illustrator
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UX Strategy & Research: User interviews, A/B testing, usability testing, data analysis
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Prototyping & Wireframing: Low-to-high fidelity prototypes, journey maps, user flows, design systems
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Collaboration Tools: Jira, Trello, Asana, Slack, Confluence
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Frontend Knowledge: HTML, CSS, React, responsive design principles
Experience
Blinds To Go / Paramus, NJ
8/2023- Present
Lead UX/UI Designer
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Led end-to-end UX/UI initiatives from discovery through delivery, resulting in increased engagement and improved conversion rates across digital platforms.
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Partnered closely with cross-functional teams—including the stakeholders, developers, designers (on-site and offshore) to align business goals with user-centered design strategies.
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Defined and communicated design strategies using wireframes, user flows, journey maps, interactive prototypes, and high-fidelity UI to guide product vision and execution.
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Oversaw QA testing processes, validating design quality, usability, and visual integrity across responsive web and mobile environments.
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Integrated user feedback, analytics, and business objectives to iteratively refine and enhance the product experience.
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Led the redesign of the POS system for custom product workflows, significantly enhancing the purchasing experience and driving measurable sales growth.
Key Achievements
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Launched a responsive e-commerce platform that increased mobile conversion by 40%.
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Reduced cart abandonment through a redesigned checkout flow backed by A/B testing.
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Streamlined POS system for custom product configurations, enhancing usability and reducing transaction time by 50%.
Amway / Paramus, NJ
1/2022 - 8/2023
Lead UX/UI Designer
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Led UX/UI design efforts on multiple end-to-end product initiatives, delivering user-centric interfaces that improved engagement, usability, and business outcomes.
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Owned the full design lifecycle—from research and discovery to prototyping, testing, and final UI execution—across responsive web and mobile platforms.
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Conducted and synthesized user interviews, usability tests, and behavioral research to uncover insights and drive informed design decisions.
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Collaborated with product managers, developers, and key stakeholders to align user needs with business objectives, ensuring seamless design-to-development handoff.
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Championed design thinking and usability best practices across the team, influencing strategic product direction and prioritization of user experience enhancements.
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Presented design concepts, rationale, and iterations to cross-functional teams and executives, facilitating feedback and building consensus throughout the project lifecycle.
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Actively led design reviews and brainstorming sessions, mentoring junior designers and fostering a collaborative, feedback-driven design culture.
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Advocated for continuous refinement and iterative design, ensuring solutions evolved based on real user behavior and product performance metrics.
Key Achievements
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Redesigned a core product flow that reduced user friction and increased task success rate by 35%.
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Elevated the team’s research practice by implementing structured usability testing and insight documentation.
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Played a key role in launching a feature that contributed to a 20% lift in user retention.
Open Tag / New York, NY
1/2019–August 2017
UX/UI Designer
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Managed end-to-end UX/UI design for high-profile client accounts, delivering innovative solutions that drove a 20% increase in user engagement and a 15% boost in conversion rates.
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Collaborated closely with cross-functional teams—including product managers, developers, and client stakeholders—to ensure seamless design integration, timely delivery, and high client satisfaction.
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Conducted user research, stakeholder interviews, and usability testing to uncover key behavioral insights, enabling data-driven design decisions that elevated overall user experience.
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Translated business requirements into intuitive user flows, interactive prototypes, and visually polished interfaces across web and mobile platforms.
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Contributed to the development of internal design standards and best practices, helping maintain consistency and efficiency across projects and teams.
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Key Achievements
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Supported the launch of digital products for enterprise and startup clients, consistently meeting or exceeding performance KPIs.
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Strengthened team workflows by implementing collaborative design processes and tools that improved communication and output.
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Recognized for balancing creative design with business objectives in fast-paced, client-facing environments.
Ocean Waves / New York, NY
9/2018– 1/2019
Fashion Designer
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Transitioned from Fashion Designer & Pattern Maker to UX/UI Designer, leveraging 7+ years of experience in creative problem-solving, client collaboration, and visual design to craft intuitive, user-centered digital experiences.
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Applied a deep understanding of form, structure, and user needs gained in fashion to UI layout, responsive design, and interactive prototypes, resulting in seamless design thinking across physical and digital products.
Ariela & Associates International / New York, NY
12/2015– 8/2018
Fashion Designer
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Designed seasonal wear collections from concept to final garment, blending trend research with unique textile combinations.
Rachel Comey / New York, NY
1/2015– 12/2015
Fashion Designer
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Designed seasonal wear collections from concept to final garment, blending trend research with unique textile combinations.
Education
Kyiv University of Technology and Design
Bachelor of Design
Ukraine, Kyiv
Contact
Let’s turn complexity into clarity—elevating everyday experiences through thoughtful design.
