2023- Present

Lead Product UX/UI Designer
Blinds To Go / Paramus, NJ    

• Led end-to-end UX/UI initiatives from discovery through delivery, resulting in increased engagement and improved conversion rates across digital platforms.

• Partnered closely with cross-functional teams—including the stakeholders, developers, and designers (on-site and offshore) to align business goals with user-centered design strategies.

• Defined and communicated design strategies using wireframes, user flows, journey maps, interactive prototypes, and high-fidelity UI to guide product vision and execution.

• Oversaw QA testing processes, validating design quality, usability, and visual integrity across responsive web and mobile environments.

• Integrated user feedback, analytics, and business objectives to iteratively refine and enhance the product experience.

• Led the redesign of the POS system for custom product workflows, significantly enhancing the purchasing experience and driving measurable sales growth.

Key Achievements

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• Launched a responsive e-commerce platform that increased mobile conversion by 40%.

• Reduced cart abandonment through a redesigned checkout flow backed by A/B testing.

• Streamlined POS system for custom product configurations, enhancing usability and reducing transaction time by 50%.

2022 - 2023

Senior UX/UI Designer
Amway / Paramus, NJ    

• Led UX/UI design efforts on multiple end-to-end product initiatives, delivering user-centric interfaces that improved engagement, usability, and business outcomes.

• Owned the full design lifecycle—from research and discovery to prototyping, testing, and final UI execution—across responsive web and mobile platforms.

• Conducted and synthesized user interviews, usability tests, and behavioral research to uncover insights and drive informed design decisions.

• Collaborated with product managers, developers, and key stakeholders to align user needs with business objectives, ensuring seamless design-to-development handoff.

• Championed design thinking and usability best practices across the team, influencing strategic product direction and prioritization of user experience enhancements.

• Presented design concepts, rationale, and iterations to cross-functional teams and executives, facilitating feedback and building consensus throughout the project lifecycle.

• Actively led design reviews and brainstorming sessions, mentoring junior designers and fostering a collaborative, feedback-driven design culture.

• Advocated for continuous refinement and iterative design, ensuring solutions evolved based on real user behavior and product performance metrics.

Key Achievements

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• Redesigned a core product flow that reduced user friction and increased task success rate by 35%.

• Elevated the team’s research practice by implementing structured usability testing and insight documentation.

• Played a key role in launching a feature that contributed to a 20% lift in user retention.

2019 – 2017

UX/UI Designer
Open Tag / New York, NY   

• Managed end-to-end UX/UI design for high-profile client accounts, delivering innovative solutions that drove a 20% increase in user engagement and a 15% boost in conversion rates.

• Collaborated closely with cross-functional teams—including product managers, developers, and client stakeholders—to ensure seamless design integration, timely delivery, and high client satisfaction.

• Conducted user research, stakeholder interviews, and usability testing to uncover key behavioral insights, enabling data-driven design decisions that elevated overall user experience.

• Translated business requirements into intuitive user flows, interactive prototypes, and visually polished interfaces across web and mobile platforms.

• Contributed to the development of internal design standards and best practices, helping maintain consistency and efficiency across projects and teams.

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Key Achievements

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• Supported the launch of digital products for enterprise and startup clients, consistently meeting or exceeding performance KPIs.

• Strengthened team workflows by implementing collaborative design processes and tools that improved communication and output.

• Recognized for balancing creative design with business objectives in fast-paced, client-facing environments.