Selected work · 2016 — 2024

Systems, not screens.

I design the foundations under products — the flows, components, and information architecture that let teams ship consistent, measurable experiences at scale. Each case study below is a system rebuilt around a single question and a single next step, with the methodology behind every number made explicit.

Focus

UX strategy · Design systems · AI-assisted flows

Surfaces

Commerce, checkout, learning platforms

Scale

500K+ users · 6 markets · 90+ showrooms · factory ops

Based in

New York City metro

Blinds To Go store-finder page with the Find Showroom mega-menu open — showrooms listed state by state across NJ, NY, MA, VA, CT, PA, MD, FL

01 / Retail commerce

Rebuilt three high-intent flows into a conversion system for 90+ showrooms.

Shop at Home, Find a Showroom, and mobile navigation — each redesigned around one shopper question and one obvious action, on a shared 12-column grid.

Lead Product DesignerDesign system+42% conversion

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Amway shopping cart with Order Summary, Sign in and Guest Checkout, and Buy now pay later with PayPal

02 / Enterprise checkout

Redesigned a hybrid checkout for retail and distributors across 6 markets.

A systems-first rebuild of Amway's global checkout — guest checkout, payment-failure recovery, and a tokenized component library adopted by 80%+ of commerce teams.

Senior Product DesignerPaymentsFailures 16% → 4%

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Trinity school learning platform — student desktop dashboard

03 / EdTech · School platform

Built a school platform for kids and parents — with early underperformance alerts.

One learning record, two audiences: a desktop home for students to learn and submit homework, and a mobile view that tells parents the moment a child starts to slip.

Lead PD · end-to-endStudent desktop + parent mobileDistributed team

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Redesigned MAGIC dashboard for an Amway Business Owner account with PV stat cards and a recent-activity table

04 / Enterprise research

Led the research that reshaped an enterprise account-management tool.

MAGIC was powerful but avoided — users fell back to AS/400 and paper notepads. Three months of interviews across seven countries, an interactive journey map, and a persona-driven golden-path prototype, validated with Account Managers.

UI/UX · User research7-country interviewsJourney map & prototype

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Operations dashboard for a custom-blinds retailer showing orders by channel, factory-queue and lead-time KPIs, and a live recent-orders table

05 / Retail operations

Connected custom in-store, online, and phone orders to one factory pipeline.

A made-to-order product sold through three disconnected systems — so the factory re-keyed every spec by hand. I designed one canonical order captured once, routed to production automatically, and tracked from sale to shipment.

Senior Product DesignerService design4 → 0 handoffs

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More about the work

The designer behind the systems

Ten-plus years turning ambiguous problems into structured products — the experience, philosophy, and leadership behind these case studies.

Read about Anna